South Korea

Market Entry Research

Information Technology

Seoul, South Korea

Research

Challenge

A multinational information technology company was evaluating potential foreign markets for entry. In order to effectively assess the opportunities available in other countries, the client required the completion of a detailed market assessment.

Solution

 Madison Springfield researchers conducted market research on potential consumers in South Korea, to determine if there was demand for the client's portfolio of products. The assessment identified specific target markets, product usage trends, and the most relevant marketing channels to use to engage target customers. In addition,  Madison Springfield provided an exhaustive competitive landscape analysis that detailed competitor strengths and weaknesses.

Result

The market and competitive research provided the client with the information necessary to make an informed market entry decision.  Madison Springfield analysis guided the client's market entry strategy and execution.