Madison Springfield has provided a range of services including stability assessments and survey research to multinational clients from the development and security sectors.
Threats to Stability in the Caribbean
Development and Security
The client sought to understand the nature of the threats to security and stability throughout the Caribbean region and determine how best to confront these threats. To properly evaluate the range of stability threats, primary qualitative and quantitative research data was required to provide insight into the perceptions, attitudes and behavioral impacts of threats such illegal immigration, narcotics trafficking and other illicit activities.
This project utilized a multi-stage, mixed methods qualitative and quantitative design. The methodology follows a rigorous and planned approach to conducting audience research with a focus on designing effective and measurable recommendations.
The project revealed the key threats to stability in the region, prevailing attitudes and perceptions towards these threats in Jamaica, and specific courses of action the client could take to mitigate these threats. These data-insights informed client planning and resource allocation resulting in the successful implementation of an effective risk mitigation plan.